LMS2

Understanding the fundamental and importance of digital marketing; digital marketing macro- and micro-environment analysis; digital marketing strategy development; digital marketing mix; relationship marketing using digital platforms; delivering the digital customer experience; content marketing management; social media marketing; measuring digital marketing efforts

To develop global-orientated business communication skills and review the major forms of business communication. Furthermore, the course will allow for students to practice efficient communication with multiple stakeholders and understanding the importance of consistent communication strategies internal and external to the organization.

To develop global-orientated business communication skills and review the major forms of business communication. Furthermore, the course will allow for students to practice efficient communication through composition, form, structure and language of business communication campaigns and programs for existing and startup businesses. Those areas of corporate communication, mainly marketing and public relations, will be studied and students will have a better idea of their importance by the end of the course.

Principles and process of business research; research proposal writing; business research design; business research methodology; population and samples; data collection methods; analyzing data; interpreting results; writing report and research presentation

This course will assist the students to integrate the experiential and intellectual components of negotiation. In addition to the fundamentals of negotiation, students will also learn appropriate negotiation strategy in different contexts. It is also expected that students develop the negotiation skills needed to meet the challenges surrounding to their future business. Moreover, they will learn the art of analysing bargaining and conflict relationships and attain awareness of their individual bargaining style.