Students are introduced to a broad range of topics, issues, and information related to
marketing techniques and skills in the hospitality sector. Students are encouraged to learn how
to apply marketing knowledge and skills to this particular industry. They learn best practices for
building customer loyalty and creating a strong brand. They learn how to efficiently
communicate to stakeholders through integrated marketing communications. They will also
learn about the importance of marketing to both previous and new customers. Students'
learning experience will be enhanced through the use of digital technologies for marketing of
hospitality products or services.
- Teacher: MEHRI YASAMI